How Dyson CGI Video Went Viral — And What It Means for Beauty Tech Marketing
CGI Marketing for Tech Brands
In the fast-moving world of beauty tech marketing, standing out takes more than just a product — it takes spectacle. That’s what we set out to explore with a concept video inspired by the Dyson hair straightener: what happens when high-end CGI video production meets a bold, visual product metaphor?
The Concept
To craft this CGI ad for a beauty product, we combined VFX, storytelling, and scale. Set against the backdrop of a uniquely curved skyscraper in Dubai, the building symbolized unruly, hard-to-manage hair.
Enter: a sleek, oversized CGI hair straightener, gliding across the structure and "straightening" it into a clean architectural silhouette.
This wasn't just about visuals — it was a piece of strategic visual content designed for social media ad campaigns.
Why It Worked
🌀 Scroll-stopping FOOH video contentDesigned for TikTok, Reels, and YouTube Shorts, the surreal imagery instantly captured attention.
🚀 Higher engagementViewers stayed longer, interacted more, and shared it widely.
💬 Doubled commentsMany praised the creative concept, the connection between form and the polished execution.
Real Results from a CGI Video for Dyson
Performance metrics across TikTok, Instagram Reels, and YouTube Shorts, demonstrating the organic power of CGI storytelling.
📈 14.7M+ views on social
❤️ 508K+ likes
💬 2.5K+ comments
📎 19K+ saves
↗️ 43K+ shares
The video gained organic traction among beauty consumers, tech enthusiasts, and creative marketing professionals, confirming what we know well: CGI marketing works best when it tells a smart, visual story.
When CGI Becomes Your Competitive Edge
Our strategic approach to CGI video production is designed to elevate brands that refuse to blend in. We deliver the highest impact for:
Premium Brands – Luxury beauty, high-fashion, and automotive brands where aesthetics and prestige are non-negotiable.
High-Stakes Launches – Product campaigns that require an immediate, powerful first impression to dominate the market.
Viral Social Strategy – Content engineered for massive reach, designed to trigger engagement and sharing across global platforms.
Next-Gen FOOH – Surreal "Fake Out-of-Home" marketing that stops the scroll and turns every second of attention into brand equity.
About Us
We’re Haut — a CGI video production studio based in Dubai, working with global brands across Europe, the Middle East, and the U.S. From viral beauty-tech videos like this one to BMW and luxury brands, we blend visual storytelling, motion design, and performance marketing into one seamless offering. Whether you need a VFX video for Instagram, a CGI campaign for a product launch, or a full-funnel creative strategy with FOOH — let’s talk.
