How Vapiano Used CGI to Spark Social Media Buzz — Before the Event Even Started
CGI Marketing for Seasonal Campaign
In a world where brands compete for attention, building pre-event hype can be your most powerful move. That’s exactly what we did for World Pasta Day, blending CGI, FOOH effects, and playful storytelling — all tailored to Vapiano’s visual identity.
The Concept
To celebrate World Pasta Day, we created a CGI-driven video experience that brought Vapiano’s signature ingredients to life with a touch of wonder:
🍝 Supersized pasta — animated spaghetti, fusilli, and penne became the oversized heroes of the scene
🎈 CGI balloons floated above the Burj Khalifa, signaling a city-wide celebration
🏢 A pasta cascade in the restaurant — digitally rendered macaroni poured from the ceiling, as if cooked live above the guests
This wasn’t just decor — it was a CGI-powered pre-event moment, designed to spark curiosity and online buzz before the doors opened.
Why It Worked
🔹 Strategic pre-event content: The CGI video acted as a teaser, not a recap — building anticipation before the event even started.
🔹 FOOH effect: A surreal indoor pasta downpour, made for TikTok and Reels, stopped viewers mid-scroll: “Where is this happening?”
🔹 Highly shareable: Minimal animation + a clear, fun concept = made to spread via Stories, Highlights, and TikTok edits.
Real Results of the Vapiano CGI Video
📊 World Pasta Day PR campaign:
• 3.64 million views
• 7,000+ likes
• 87+ comments
• 885+ saves
• 986+ shares
💬 Social media mentions spiked before the event
🔥 The audience arrived already excited and engaged
📈 Early-stage lift across Vapiano’s digital funnel
When to Use Pre-Event CGI Like This
Our strategic approach to CGI video production is designed to elevate brands that refuse to blend in. FOOH (Fake-Out-of-Home) advertising is the ultimate tool for brands that need to own the conversation. Whether it's a seasonal launch or a global event, we turn timing into momentum:
1. Seasonal & Time-Sensitive Activations – Create instant relevance by launching campaigns that align perfectly with your marketing calendar.
2. Tapping into Global Moments – From 'World Pasta Day' to major sporting events, we place your brand at the heart of the world's most talked-about trends.
3. Building Pre-Event Momentum – Generate massive digital excitement and "must-see" anticipation before your audience even arrives at the physical location.
About Us
Haut is a CGI video production studio based in Dubai, working globally at the intersection of CGI marketing, FOOH, and branded content. From viral visual effects to product launches, we help brands stand out — before, during, and after the event.
Our team of CGI editors and VFX artists craft content that combines cinematic visuals, animation, performance strategy, and design thinking. Whether you need high-impact CGI video in Dubai, Europe, the US — or 3D animation in Barcelona — we ensure your story spreads fast and far.
🎯 Want your next campaign or event to go viral before it even starts? Let’s talk about CGI marketing that works.
