Automotive CGI & FOOH Campaigns for Car and Tire Brands
Product-Driven CGI Video Production for the Automotive Industry
The automotive industry demands advertising that communicates performance, precision, and trust — often within seconds. For this collection of projects, we developed CGI advertising campaigns, FOOH concepts, and product-focused visual storytelling experiences for automotive and agricultural tire brands. From seasonal car model launches and pre-event traction demonstrations to brand awareness films built around bold visual metaphors, each project shows how CGI video production can translate complex technical features into clear, engaging, and shareable content.
Created in collaboration with Rapid Peaks agency, this campaign was developed to mark the launch of the winter and biathlon season alongside the introduction of a new BMW model. The brief called for a CGI video that felt celebratory and on-brand — elegant in motion, distinctive in message.
The concept centers on a single, unfolding visual idea: a BMW moves smoothly across a snowy landscape, leaving tracks in the snow behind it. The traces appear abstract at first — the viewer has no frame of reference for what is forming. The reveal is held until the very end.
The vehicle moves through the scene with controlled, precise motion — communicating the performance qualities of the car while building tension around the hidden message in the snow.
As the journey continues, the tire tracks accumulate into a pattern that begins to take shape but remains ambiguous, keeping the viewer engaged until the final moment.
In the closing shot, the camera pulls back to reveal that the tracks form a clear, legible message across the snow: "Happy Season." The seasonal greeting and the product demonstration become the same thing — the car's movement is the story.
The campaign demonstrates how CGI advertising can turn a launch moment into a cinematic experience, using the product itself as the creative medium rather than placing it in a conventional showcase environment.
For this pre-event FOOH CGI campaign, Mitas needed to communicate a specific product feature — perfect traction on challenging terrain — to an agriculture industry audience ahead of a key industry event. The challenge was to make a technical performance claim immediately legible as a visual idea.
The concept reduces the product benefit to a single, striking moment: a Mitas Agri tire drops onto a vehicle and grips the surface instantly, without any slipping or adjustment. The car moves at speed from the first frame of contact.
The drop and grip sequence is designed to feel inevitable — the tire lands and holds, communicating control and stability through the simplest possible visual action.
The speed at which the car moves after contact reinforces the message: this is not a tire that requires conditions to perform. It performs on contact.
By translating a technical specification — traction on challenging surfaces — into a direct physical demonstration, the campaign gives the audience a memorable visual shorthand for the product's key benefit. The FOOH format extends the reach of the concept beyond traditional automotive advertising, making it suitable for social sharing and pre-event engagement.
This brand awareness campaign was developed to communicate the defining characteristic of the Mitas Granterra agricultural tire: strong traction combined with minimal soil impact. The brief required a concept that could hold both qualities simultaneously — power and gentleness — in a single visual sequence.
The concept uses contrast as its creative engine. A premium sports car is positioned on an open road — a symbol of precision, value, and surface vulnerability. From a billboard overhead, a massive Granterra agricultural tire descends and rolls directly across the car.
The scale difference between the tire and the car creates an immediate sense of force and weight. The audience anticipates damage.
As the tire moves across the body of the car, it leaves the glass, paint, and panels completely untouched. The contrast between the tire's size and the absence of any impact is the brand message made visible.
The final frame positions Mitas Granterra as a tire that combines agricultural performance with a level of precision and control that protects what it touches — whether that is a sports car in a brand film or soil in the field. The CGI advertising format allows this demonstration to be executed at a scale and with a visual clarity that would be impossible in a live-action production.