Beauty Product Launch — Full CGI & FOOH Campaign
A complete content ecosystem built for one product launch.
Launching a product today means competing for attention across every platform, at every stage of the funnel. We developed HAUT Launch System: a complete CGI and FOOH content pack that covers the full launch window from pre-launch teasing to post-launch retargeting, to ensure consistent visual presence across every stage of the funnel.
HAUT Launch System is a structured approach to product launch content — from pre-launch curiosity to post-launch retention. Instead of relying on a single hero video, we build a complete launch asset package combining Full CG, FOOH, CGI Mixed Reality content formats to ensure consistent visual presence across every stage of the funnel.
This project was created specifically for a beauty brand, where emotional appeal, visual precision, and product desirability are critical at every touchpoint.
The teasing phase exists for one reason: to make your audience curious before they know what's coming. In beauty, where attention is earned in the first second of a scroll, pre-launch content is not optional — it is strategic.
We produced three FOOH Mixed Reality teasers, each showing that something big is coming without revealing the product.
Three teasers, one goal: stop the scroll before the launch even begins. Each teaser was built as a fragment of the larger campaign narrative — visually consistent with the hero video to come, but incomplete enough to create anticipation. For beauty brands, this pre-launch window is the most underused moment in the entire launch calendar.
The Grand Launch phase is the core of the entire system. This is where the product is fully revealed through a high-end Full CG hero film, designed to represent the brand at its highest visual and emotional potential. It carries the full weight of the product reveal — the moment when everything the teasers hinted at becomes visible, desirable, and real.
For this project we produced three Full CGI versions of the hero asset. Each version was built to the same production standard, with a different creative approach to the opening. The strongest version was identified and taken forward as the final campaign asset.
In beauty and luxury, the hero video must do more than inform — it must seduce.
CGI gives us complete control over every detail: the texture of the product, the quality of the light, the precision of the movement. There is no set, no unpredictable conditions, no compromise on the final image. What the audience sees is exactly what we designed for them to see.
In beauty, how a product looks on screen determines how much someone wants it in real life. That is the job of the hero video.
After launch, the focus shifts from attention generation to retention and continuous engagement. The Support Phase ensures that the product remains visually present across multiple platforms through extended CGI asset formats.
The Soft Launch FOOH Mixed Reality video introduces the product fully revealed — a natural evolution from the pre-launch teasers. The CGI Stills pack gives the brand premium visual assets for social, site, marketplaces, and OOH. The Loop Animations are built from the same CGI source — ready for retargeting across platforms without additional production.
Everything in this phase was designed to sustain the campaign narrative: to keep the product visible, desirable, and present long after launch day. Instead of a single campaign moment, the product becomes a sustained visual presence.