Ecovacs — Prime Day CGI Campaign
CGI & FOOH Product Films for a Global E-Commerce Launch
Prime Day demands content that stops the scroll in a crowded marketplace. For Ecovacs, we developed four CGI and FOOH product films — one for each hero product in their lineup. Rather than demonstrating features through conventional product close-ups, each film builds a large-scale visual metaphor around a single product benefit. The result is a campaign where the product's capability becomes the spectacle itself, designed for social sharing and e-commerce conversion during one of retail's highest-traffic moments.
The brief was to communicate suction power in a way that felt visceral and immediate. A spec number or a close-up of dirt being vacuumed would not be enough. The concept needed to make the audience feel the force.
We placed a giant CGI wind tunnel in the center of a German city. The DEEBOT robot vacuum is mounted at its core — and the tunnel activates, generating a pull strong enough to lift a person off the ground and hold them suspended in mid-air.
The urban environment grounds the scene in reality while the scale of the wind tunnel makes the product's suction power impossible to ignore. Pedestrians, objects, and the surrounding street all react to the force being generated.
The FOOH format transforms a technical product feature into a city-scale event — the kind of visual moment audiences screenshot, share, and talk about long after Prime Day ends
For the mopping capability film, we wanted a problem the audience would immediately recognise. Urban environments are full of them. The chosen metaphor: pigeons — and everything they leave behind.
The DEEBOT emerges into an urban space covered in the evidence of a pigeon problem. It moves through the environment systematically, its mopping function activated. Every surface it passes over is restored to a spotless, glossy finish.
As the robot works, the pigeons scatter — fleeing the scene of their own mess being undone. The contrast between the chaos of the before state and the clinical cleanliness of the after drives the product message without a single line of copy.
The CGI production allows the environment and the scale of the cleaning task to be pushed far beyond what a live-action shoot could achieve, while keeping the core idea — a relatable urban problem, solved — completely grounded.
The WINBOT window cleaning robot needed a surface worthy of its capability. A standard residential window would undersell the product. The concept required a canvas that could show precision cleaning at a scale the audience would find impressive.
A large glass-facade building, covered in graffiti. The WINBOT appears on the surface, activates, and begins working across the glass. Panel by panel, the graffiti disappears — replaced by a mirror-perfect, streak-free finish.
The contrast between the tagged, weathered glass and the pristine surface emerging beneath the robot makes the cleaning performance visible at a glance. No demonstration required — the result speaks for itself.
The CGI environment allows the building scale and the cleaning transformation to be shown simultaneously, giving the audience a complete before-and-after within a single continuous shot.
The GOAT robotic lawn mower needed a reveal that communicated precision and coverage without reducing the product to a spec sheet. The concept was built around a single continuous shot — no camera change, no cutaway. Just the mower, and what it leaves behind.
The GOAT moves across the lawn, cutting as it goes. The camera stays with it throughout. Then it pulls back — and the mown surface begins to move. The grass itself rises and takes shape, forming a human figure that stands up and dances.
The mown lawn comes to life as a character — a green figure, built entirely from the surface the GOAT just cut, moving and dancing in place. The product never leaves the frame. The reveal happens within the same continuous shot, making the mower's path the origin of the moment.
The CGI production allows the grass surface to animate and transform while keeping the robot at the centre of the story. Precision, coverage, and consistency — the qualities that made the figure possible — are communicated through the figure itself, without a single technical claim.