FOOH & CGI Commercial Production Cost

Complete 2026 Pricing Guide: Production Tiers, Cost Factors, and ROI for Global CGI & Mixed Reality Campaigns
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In the evolving landscape of digital advertising, FOOH (Fake Out of Home) and hyper-realistic 3D CGI spectacles have transformed from visual novelties into high-converting marketing powerhouses. Whether it is a giant luxury bag landing in London or a futuristic automotive activation in New York, Dubai, or Berlin, brands worldwide are shifting budgets from traditional TV commercials to viral digital activations. However, one of the most common questions creative directors and brand managers ask before initiating a project is: "How much does a commercial FOOH or CGI campaign actually cost?" In this guide, we break down our exact production variables, cost categories, and how to maximize your return on investment (ROI) when partnering with an award-winning CGI studio.

FOOH / CGI MIXED REALITY

Integrating 3D digital objects into real-world video footage requires much more than technical software. It demands a thoroughly engineered creative concept, a well-planned video shoot, precise real-world lighting tracking, camera plate matchmoving, and seamless final compositing.

The base mixed-reality package starts from €5,000 (~$5,800 USD) and covers full 3D CGI integration into live-action camera footage for up to 15 seconds. Filming is conducted under HAUT team supervision, including post-production and up to 3 revision rounds. Delivery timelines start from 7 business days, though first-time brand collaborations may take longer depending on the internal agency/client approval process.

  • Baseline Starting Package: From €5,000 (~$5,800 USD) for up to 15s duration with 3 revision rounds included.
  • Key Cost Variables & Upgrades: Final pricing scales based on production complexity rather than hidden fees. Factors that influence additional scope include complex physics simulations (cloth, dynamics, fluids), multi-format adaptations for social platforms, hiring actors, and challenging on-location filming requirements.

This category is ideal for quick social media teasers, viral street activations, and high-impact Instagram Reels or TikTok drops.

FULL CGI / 3D COMMERCIAL AD

High-end product reveals, complex automotive showcases, and futuristic brand commercials often require 100% digital environments where no real-world camera filming is possible.

The Full CGI package starts from €8,000 (~$9,300 USD) and delivers 100% digital end-to-end production for up to 20 seconds duration. It includes custom 3D environment creation, procedural lighting match, studio compositing, and up to 3 revision rounds. The delivery timeline starts from 4 weeks.

  • Baseline Starting Package: From €8,000 (~$9,300 USD) for up to 20s duration (100% digital workflow, 3 revision rounds).
  • Key Cost Variables & Upgrades: Project scope expands dynamically depending on your narrative needs. Pricing is adjusted for complex fluid/particle dynamics, extended video durations, multi-ratio adaptations (9:16, 16:9, 4:5), and high-detail procedural texturing.

Designed for automotive unveils, premium luxury goods, and global broadcast-quality campaigns.

3D EXPLAINERS & AI-HYBRID PRODUCTION

Complex technical products, SaaS platforms, and multi-asset launch campaigns often require fast turnaround without compromising photorealistic visual quality or product accuracy.

At HAUT CGI, we combine traditional 3D modeling, animation, and motion graphics with advanced AI production tools to build a flexible hybrid pipeline. AI can accelerate storyboarding, visual development, environment generation, and mood exploration, while precision 3D remains at the core of the product itself. This approach allows us to move faster while maintaining the level of visual control required for professional product communication.

  • Standard 3D Explainer: From €3,500 (~$4,000 USD). Designed for clear product communication, animated mechanics, feature demonstrations, and data-driven visual storytelling.
  • AI-Hybrid Production: From €4,500–€6,000 (~$5,200–$7,000 USD). Combines generative AI workflows with high-end 3D production, visual effects, and multi-format campaign adaptations for faster and more flexible content creation.

This flexible production model is particularly suited to fast-turnaround marketing campaigns, technical product demonstrations, SaaS launches, product explainers, and multi-asset content systems where both speed and visual quality are essential.

Transparent Pricing & Campaign Optimization

At HAUT CGI, we prioritize predictable budgets, transparent production scopes, and efficient collaboration from the first concept through final delivery.

  • Locked Pricing Guarantee: Once the creative concept and production scope are approved, we lock the final project price. There are no unexpected budget increases unless the approved concept, deliverables, or production scope changes during the project.
  • Transparent Contracts & Taxes: Every project is covered by a formal production agreement, with applicable taxes clearly reflected in our quotations. This keeps budgeting and accounting straightforward for your team.
  • Campaign Package Optimization: When multiple videos or assets are commissioned as part of the same campaign, we optimize the production pipeline across deliverables. Shared 3D assets, environments, simulations, and production workflows can significantly reduce the effective cost per video compared with producing each asset separately, as demonstrated in our comprehensive Beauty CGI & FOOH Product Launch Case.

Every project is evaluated individually based on its creative ambition, technical requirements, deliverables, and timeline. This allows us to build the most efficient production approach for your campaign while keeping the process predictable, transparent, and focused on results.

SUMMARY

Understanding CGI commercial pricing helps marketing leaders and creative teams plan high-impact campaigns with greater budget clarity and confidence. Unlike traditional advertising formats, CGI, FOOH and Mixed Reality allow brands to create visually ambitious content without being limited by physical production or media placement constraints. While traditional out-of-home advertising can require significant ongoing investment for a single physical location, digital FOOH and CGI campaigns can be distributed across social platforms and potentially generate substantial organic reach beyond their initial media placement. By understanding production tiers, timelines and the factors that influence cost, brands can choose the right production approach for their creative goals and maximize the value of their content investment.
CGI
VFX
FOOH
AI
CGI
VFX
FOOH
AI
CGI
VFX
FOOH
AI
CGI
VFX
FOOH
AI
CGI
VFX
FOOH
AI
CGI
VFX
FOOH
AI