FOOH & CGI Commercial Production Cost
Complete 2026 Pricing Guide: Production Tiers, Cost Factors, and ROI for Global CGI & Mixed Reality Campaigns
Published:
September 8, 2026
In the evolving landscape of digital advertising, FOOH (Fake Out of Home) and hyper-realistic 3D CGI spectacles have transformed from visual novelties into high-converting marketing powerhouses. Whether it is a giant luxury bag landing in London or a futuristic automotive activation in New York, Dubai, or Berlin, brands worldwide are shifting budgets from traditional TV commercials to viral digital activations. However, one of the most common questions creative directors and brand managers ask before initiating a project is: "How much does a commercial FOOH or CGI campaign actually cost?" In this guide, we break down our exact production variables, cost categories, and how to maximize your return on investment (ROI) when partnering with an award-winning CGI studio.
Integrating 3D digital objects into real-world video footage requires much more than technical software. It demands a thoroughly engineered creative concept, a well-planned video shoot, precise real-world lighting tracking, camera plate matchmoving, and seamless final compositing.
The base mixed-reality package covers full 3D CGI integration into live-action camera footage for up to 15 seconds. Filming is conducted under HAUT team supervision, including post-production and up to 3 revision rounds. Delivery timelines start from 7 business days, though first-time brand collaborations may take longer depending on the internal agency/client approval process.
This category is ideal for quick social media teasers, viral street activations, and high-impact Instagram Reels or TikTok drops.
High-end product reveals, complex automotive showcases, and futuristic brand commercials often require 100% digital environments where no real-world camera filming is possible.
The Full CGI package delivers 100% digital end-to-end production for up to 20 seconds duration. It includes custom 3D environment creation, procedural lighting match, studio compositing, and up to 3 revision rounds. The delivery timeline starts from 4 weeks.
Designed for automotive unveils, premium luxury goods, and global broadcast-quality campaigns.
The cost of a traditional production can extend beyond the filming itself. Depending on the project, a physical shoot may require location scouting and rental, permits, crew and equipment, transportation, insurance, product logistics and additional shooting days. Outdoor productions can also be affected by weather, location restrictions and other variables that are difficult to control.
CGI does not eliminate production costs, but it moves many of these variables into a controlled digital environment. For campaigns that require unusual locations, complex environments, impossible camera movements or multiple product variations, a CGI workflow can offer greater creative and production flexibility without relying on a physical set for every shot.
Complex technical products, SaaS platforms, and multi-asset launch campaigns often require fast turnaround without compromising photorealistic visual quality or product accuracy.
At HAUT CGI, we combine traditional 3D modeling, animation, and motion graphics with advanced AI production tools to build a flexible hybrid pipeline. AI can accelerate storyboarding, visual development, environment generation, and mood exploration, while precision 3D remains at the core of the product itself. This approach allows us to move faster while maintaining the level of visual control required for professional product communication.
This flexible production model is particularly suited to fast-turnaround marketing campaigns, technical product demonstrations, SaaS launches, product explainers, and multi-asset content systems where both speed and visual quality are essential.
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At HAUT CGI, we prioritize predictable budgets, transparent production scopes, and efficient collaboration from the first concept through final delivery.
Once the creative concept and production scope are approved, we lock the final project price. There are no unexpected budget increases unless the approved concept, deliverables, or production scope changes during the project.
Every project is covered by a formal production agreement, with applicable taxes clearly reflected in our quotations. This keeps budgeting and accounting straightforward for your team.
When multiple videos or assets are commissioned as part of the same campaign, we optimize the production pipeline across deliverables. Shared 3D assets, environments, simulations, and production workflows can significantly reduce the effective cost per video compared with producing each asset separately, as demonstrated in our comprehensive Beauty CGI & FOOH Product Launch Case.
Every project is evaluated individually based on its creative ambition, technical requirements, deliverables, and timeline. This allows us to build the most efficient production approach for your campaign while keeping the process predictable, transparent, and focused on results.
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Usage rights are discussed and agreed as part of the production scope from the beginning. At HAUT, we aim to include broad usage rights within the agreed production fee, so clients can use the final content across their intended campaign channels without additional licensing fees or restrictions on how they use the delivered assets.
For agency projects, we also clarify the relationship between the agency, the end client and HAUT upfront. We agree on how the work will be credited, whether the project can be featured in HAUT’s portfolio, and when it can be publicly shared. Portfolio publication is always subject to the client’s campaign launch or prior approval.
This approach keeps usage and crediting clear from the start, while giving the client full freedom to use the final campaign content as agreed.