Mitas CGI & FOOH Content System for Agriculture Exhibition
CGI & FOOH Content System for Agricultural Product Marketing
For Mitas Agri Tyres, we created a connected CGI and FOOH content system designed to make an agriculture exhibition work beyond the exhibition floor. The campaign was structured across three stages — pre-exhibition awareness, exhibition product storytelling, and post-exhibition content — using FOOH, CGI advertising, and Full CGI product visualization to build anticipation, communicate product benefits, and extend the conversation beyond the event itself.
Before the exhibition begins, the first objective is to make Mitas visible and create anticipation around its products and upcoming presence at the show. The campaign introduces the agricultural tire through an unexpected visual moment designed to capture attention before visitors arrive at the exhibition.
The pre-exhibition stage uses FOOH and CGI advertising to translate a technical agricultural product benefit into a simple, instantly understandable visual story. Instead of waiting for audiences to discover Mitas at the exhibition, the campaign starts the conversation earlier through social-first content.
The pre-event FOOH campaign visualizes perfect traction through a striking product interaction: a Mitas agricultural tire drops onto a vehicle and immediately grips the surface without slipping. The visual metaphor communicates control, stability, and performance without relying on technical explanations.
By using CGI video production, the agricultural tire becomes the central visual element, allowing a complex product benefit to be communicated through movement, scale, and physical interaction.
The result is a social-first FOOH campaign designed to build awareness before the exhibition and give the audience a memorable reason to pay attention to Mitas and its products.
Once visitors arrive at the exhibition, the focus shifts from awareness to product storytelling. The hero product becomes the center of attention, with Full CGI used to communicate its design, technology, and key performance characteristics through detailed visual content.
The exhibition stage brings the digital campaign into the physical environment. A Full CGI product film allows Mitas to present its agricultural tire through controlled cinematic visualization, highlighting product details and benefits in a format designed for exhibition screens as well as wider digital distribution.
The Full CGI product film focuses on the agricultural tire itself, using detailed CGI visualization to reveal its construction, design, and technical characteristics.
Cinematic product shots give the audience a closer look at the tire while turning technical information into a visually engaging product experience.
By combining CGI advertising with detailed product visualization, the content connects the physical Mitas exhibition stand with the wider digital campaign and creates a consistent visual language across the customer journey.
The exhibition may end, but the product story does not have to. The final stage of the system extends Mitas' communication beyond the event, turning the existing campaign assets into additional social and digital content.
Post-exhibition content gives the campaign a longer lifecycle by bringing the product back into social feeds after the event. FOOH and CGI content can continue communicating product benefits, maintaining awareness and keeping the Mitas product in the conversation beyond the exhibition floor.
The post-event FOOH campaign returns to visual storytelling, using an unexpected product-focused scenario to reinforce the capabilities of Mitas agricultural tires.
The content translates technical product benefits into highly shareable CGI advertising, allowing the campaign to reach audiences who may never have visited the exhibition.
This approach turns exhibition content into an ongoing marketing asset, extending the value of the original product story across social media and digital channels.