Seasonal CGI & FOOH Campaigns for Global Brands
Holiday Storytelling Through CGI Advertising & Visual Effects
Seasonal campaigns provide brands with a unique opportunity to create memorable experiences that connect with audiences during key cultural moments. For this collection of projects, we developed CGI advertising campaigns, FOOH concepts, and visual storytelling experiences designed around New Year and holiday celebrations. From large-scale banking campaigns and luxury jewelry storytelling to festive beauty activations, each project demonstrates how CGI video production can transform seasonal marketing into engaging and shareable content.
To celebrate the arrival of 2025, Emirates NBD wanted to create a festive campaign that combined innovation, celebration, and recognizable Dubai landmarks. The concept centered around a giant domino effect built entirely from oversized credit cards.
The campaign transforms everyday banking products into a large-scale visual spectacle. Through CGI advertising and FOOH-inspired storytelling, the falling cards create anticipation as they move toward a giant POS terminal, setting up a memorable New Year moment.
The CGI campaign uses oversized branded elements to transform financial products into entertainment-driven visual storytelling designed for social engagement.
As the chain reaction accelerates, the sequence builds momentum and anticipation, demonstrating how CGI advertising can turn a simple holiday greeting into a cinematic experience.
The campaign concludes with fireworks over Burj Khalifa, connecting the brand with one of Dubai's most iconic New Year celebrations and reinforcing the message of prosperity and seamless transactions.
For a second New Year campaign, Emirates NBD sought a visually distinctive way to celebrate the beginning of 2025. The idea focused on creating a festive tree constructed entirely from illuminated credit cards.
This campaign explores a more magical and atmospheric approach to CGI storytelling. Rather than focusing on large-scale movement, the concept uses light, motion, and composition to transform financial products into a seasonal celebration.
Hundreds of illuminated credit cards come together to form a glowing festive installation, creating a striking visual centerpiece for the campaign.
Through CGI video production and visual effects, the campaign transforms a functional banking product into an elegant seasonal symbol associated with celebration and optimism.
The combination of dynamic movement, lighting, and festive design demonstrates how CGI advertising can elevate traditional holiday marketing through visual creativity.
For this luxury seasonal campaign, the objective was to highlight the craftsmanship and artistry behind handcrafted pearl jewelry. Rather than showcasing finished products alone, the story focuses on the creative journey behind every piece.
The campaign introduces a miniature CGI factory where pearls travel through intricate mechanisms before transforming into luxury jewelry. This visual metaphor allows audiences to experience the craftsmanship behind the product through cinematic storytelling.
The miniature factory environment combines CGI advertising and luxury storytelling to create a visually engaging representation of the production process.
As pearls move through the system, each stage reveals a new layer of craftsmanship, precision, and attention to detail.
The transformation from raw pearl to finished jewelry reinforces the brand's positioning around elegance, artistry, and premium design while creating a memorable visual narrative.
For The Body Shop, we created a branded Christmas train filled with festive decorations and holiday products. Travelling through Dubai before arriving near the Museum of the Future, the train became a moving celebration of gifting, beauty, and seasonal storytelling.
The campaign combines holiday marketing and product-focused storytelling through a large-scale CGI concept. The branded train transforms into a travelling showcase that brings the festive spirit directly into the city environment.
The Christmas train serves as a visual metaphor for holiday gifting, carrying The Body Shop products across Dubai as part of a festive brand experience.
As the train arrives and opens, audiences discover a product-filled seasonal installation designed to celebrate Christmas while highlighting the brand's beauty and gifting collections.
By combining CGI advertising, visual effects, and seasonal storytelling, the campaign transforms a traditional holiday promotion into a memorable city-scale experience.