For the Black Friday campaign of BeautyWorks, we created a CGI Mixed Reality video designed to capture attention across London. Using real city footage as the foundation, we seamlessly integrated animated visuals into a billboard, creating a pseudo-realistic effect that makes the content feel like it’s truly part of the urban environment. To elevate the visual storytelling, we developed high-end 3D models of the brand’s signature shopping bags. These oversized, dynamic elements move through the streets of London, transforming the city into a living showcase of the promotion and visually amplifying the scale and excitement of Black Friday offers.