In collaboration with leading smart home brand Ecovacs, we developed a bold and playful CGI/FOOH video that highlights the Ozmo Roller’s powerful mopping capabilities. The concept tapped into a relatable urban problem—pigeons leaving messes on outdoor surfaces. We brought the Ozmo Roller to life as it wakes up and rolls out into a city space, tackling stubborn dirt and restoring pristine cleanliness with ease. The dynamic sequence emphasized the product’s ability to handle even the toughest cleaning challenges while building anticipation for its Prime Day promotion.