Beauty Works x Huda Bangs FOOH Launch London

For the launch of the Beauty Works x Huda Beauty Barely There Bangs, we created a CGI mixed reality video set against the real facade of Selfridges, London — bringing the product to life through an instant on-screen transformation designed for social sharing and viral beauty FOOH advertising.

CGI Mixed Reality Beauty Launch at Selfridges London

THE CONCEPT

Using real footage of Selfridges as the backdrop, we seamlessly integrated a model into the scene and created the Barely There Bangs entirely in CGI. Through a precisely timed CGI mechanism, the fringe appears instantly — a clean, believable before-and-after transformation happening in a single uninterrupted shot. The bangs materialise as if placed by the city itself, turning a product demonstration into a visual event on one of London's most recognisable retail streets. The FOOH mixed reality format places the launch at flagship scale without requiring a physical installation, giving the campaign the presence of a major outdoor advertising moment at a fraction of the production cost. The result highlights the beauty of the new product and drives audiences to seek it out in London.

Link to Video

Why it worked

The before-and-after mechanic is one of beauty advertising's most effective storytelling formats — and executing it through CGI in a real London landmark made it instantly shareable. The product transformation feels both surprising and believable within the real environment, which is exactly the dynamic that drives engagement, saves, and shares in luxury FOOH beauty campaigns.

When to use CGI like this

CGI mixed reality FOOH is the right format for beauty product launches where the transformation effect is the core product story. If the brand needs to show an instant visible result — a new look, a new texture, a new style — this format delivers that moment at city scale, in a recognisable luxury retail location, without the constraints of a live shoot at the venue.

ABOUT US

HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
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Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
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‍When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.

Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.

FOOH Product Launch

Beauty Works

Beauty, UK

CGI Mixed Reality Beauty Launch at Selfridges London

THE CONCEPT

Why it worked

When to use CGI like this