AI Platform Launch CGI Campaign
DP World
Logistics & Technology, UAE
DP World is one of the world's leading global trade enablers — operating over 150 ports and terminals across more than 80 countries, handling approximately 10% of global container traffic, and contributing over 33% of Dubai's GDP. When the company launched a proprietary internal AI platform for its global workforce, the communication needed to match the scale and ambition of the technology. We created an indoor CGI hologram film that made the invisible visible — turning a software launch into a cinematic experience
The hologram mechanic communicates two things simultaneously: the sophistication of the technology being launched, and the seriousness with which DP World is treating its AI adoption. An internal software launch filmed as a screencast tells the audience what the product does. A CGI hologram appearing in a real corporate space tells them what it means. For an enterprise-scale organisation launching a proprietary AI platform, the production format is itself a signal of organisational commitment — and that signal travels further internally than any presentation slide.
Indoor CGI hologram campaigns are highly effective for enterprise and corporate brands launching internal technology platforms, proprietary AI tools, or significant operational innovations where the communication goal is to create belief and excitement around something that exists as software rather than as a physical product. If the technology is invisible — a platform, a system, a process — CGI production that makes it visible and physically present communicates its value in a way that conventional internal communications cannot. This format is particularly strong for organisations in logistics, finance, energy, and technology where the scale of the company demands communication that matches the scale of the innovation.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.