AI Platform Launch CGI Campaign

DP World's internal AI platform — a proprietary ChatGPT-style system built for the company's global operations — needed to be introduced to the organisation in a way that communicated both the technology's capability and the significance of the moment. The brief called for something that felt genuinely new, not a conventional product explainer. The concept was built around the idea of a holographic projection appearing inside a real corporate environment — as though DP World had actually installed holographic display infrastructure to unveil the platform. We produced multiple shots from different camera angles, each treating the hologram as a real, physical presence in the space. The CGI projection visualises the AI platform in motion — showing how it works, what it can do, and how it integrates into the company's workflow — through a photorealistic holographic display that exists within the actual office environment. The mixed reality CGI approach makes the technology feel tangible and impressive without requiring a live technical demonstration. By treating the launch as a physical event rather than a screen recording, the film communicates the platform's significance through the format itself: if DP World is projecting this in three dimensions inside their offices, this is something that matters.