Live-Action & CGI Campaign
Himma
Government / Youth, Sharjah, UAE
For the launch of Himma, a new youth program by the Sharjah Government, we created a mixed reality campaign designed to make the initiative feel as dynamic and engaging as the young people it was created for. Rather than producing a conventional communication film, we combined live-action filming with CGI to visualise the programme’s activities, rewards, and digital experience in a way that feels closer to a modern gaming or digital platform than a traditional institutional campaign.
The challenge was to communicate a government youth initiative without making it feel like a conventional government film. The solution was to build the communication around a visual language that young audiences already understand — scrolling, digital interfaces, gamification, avatars, rewards, and interactive environments. Live action keeps the story grounded and relatable, while CGI adds the energy and visual freedom needed to make the programme feel exciting. Instead of explaining what Himma offers through traditional corporate messaging, the film lets the audience experience the programme through the protagonist. The result is a government communication piece that feels contemporary, digital, and culturally relevant to its target audience.
CGI mixed reality is particularly effective for government, education, youth, and public-sector campaigns that need to communicate new programmes, platforms, or initiatives to younger audiences. When the subject involves digital experiences, activities, rewards, apps, or interactive features, combining live action with CGI allows abstract programme mechanics to become visible and engaging. The format is also useful when a campaign needs to balance institutional credibility with a more contemporary visual identity — keeping the real world at the centre while using CGI to make the experience more dynamic, memorable, and visually distinctive.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.