Beauty Product Launch
Spec Project
Beauty, Europe
This spec project explores a two-phase mixed reality beauty campaign combining live footage with CGI and FOOH elements to build anticipation and sustain engagement across the full launch arc — from first glimpse to product reveal.
Staged communication and controlled product visibility created sustained anticipation within a defined geography. By withholding the product in the teasing phase, the campaign generated emotional engagement before full exposure — making the soft launch feel like a reward rather than a standard announcement.
CGI mixed reality FOOH campaigns are highly effective for beauty brands launching into a new market or specific geography. The phased approach — teaser followed by soft launch — is particularly strong when the goal is to build brand awareness before full product reveal and maintain audience engagement across multiple content moments. This strategy works especially well for luxury CGI advertising and viral beauty campaigns where the product itself carries strong visual appeal and benefits from a cinematic, staged introduction.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.