Full CGI Beauty Video
Spec Project
Beauty, Europe
A fully computer-generated beauty hero film created to showcase a premium lipstick through high-end CGI video production — no live footage, complete creative control from first frame to final render.
Full CGI production gave complete creative control over every visual variable. Lighting could be pushed beyond what a studio set allows. Textures could be rendered at a resolution and realism that physical product filming rarely achieves. The outcome is a beauty film where the product looks more premium on screen than it does in hand — which is precisely the goal of luxury CGI advertising.
Full CGI hero films are the right choice when a beauty brand needs to position a product as a luxury item and requires maximum aesthetic control. This format is especially effective for lipstick CGI, skincare CGI advertising, and any product where texture, colour accuracy, and material quality are central to the brand's visual identity. It also works well as a standalone asset for e-commerce, social media CGI campaigns, and digital out-of-home placements where a single high-quality visual needs to carry the full weight of the brand message.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.