Brand Awareness CGI Campaign

This CGI advertising campaign highlights the defining characteristic of Mitas Granterra: strong traction combined with minimal impact on soil. The concept uses a bold visual metaphor built entirely on contrast. A premium sports car stands on an open road — a symbol of precision, value, and surface vulnerability. From a billboard above, a massive Granterra agricultural tire rolls down and moves directly across the car. Despite its size and weight, the tire leaves the glass and bodywork completely untouched. The absence of damage is the product demonstration. The CGI production format allows this scene to be executed at a scale and with a visual precision that live-action filming cannot achieve — the tire's movement, its softness on contact, and the car's intact surface all rendered with photorealistic quality. The final film turns a technical agricultural product feature into an instantly clear brand message: powerful yet soil-friendly, built for modern agriculture.