Mitas Granterra Automotive CGI FOOH Campaign

For Mitas Granterra, we created a CGI brand awareness campaign that turns the brand's core product benefit — powerful traction with minimal soil impact — into a single, instantly legible visual moment designed for social media sharing and agricultural industry audiences across Europe.

Automotive CGI Advertising for Agricultural Tire Brand — Italy

THE CONCEPT

This CGI advertising campaign highlights the defining characteristic of Mitas Granterra: strong traction combined with minimal impact on soil. The concept uses a bold visual metaphor built entirely on contrast. A premium sports car stands on an open road — a symbol of precision, value, and surface vulnerability. From a billboard above, a massive Granterra agricultural tire rolls down and moves directly across the car. Despite its size and weight, the tire leaves the glass and bodywork completely untouched. The absence of damage is the product demonstration. The CGI production format allows this scene to be executed at a scale and with a visual precision that live-action filming cannot achieve — the tire's movement, its softness on contact, and the car's intact surface all rendered with photorealistic quality. The final film turns a technical agricultural product feature into an instantly clear brand message: powerful yet soil-friendly, built for modern agriculture.

Link to Video

Why it worked

Contrast is one of the most effective mechanics in CGI advertising — and this concept is built entirely on it. The audience expects the massive tire to damage the car. When it doesn't, the product truth lands without a word of copy. The FOOH billboard integration adds an additional layer of visual surprise, making the concept shareable and memorable across automotive and agricultural industry audiences.

When to use CGI like this

CGI brand awareness campaigns using visual metaphor are highly effective for technical products where the key benefit is difficult to demonstrate conventionally. If the product story is about what it doesn't do — soil damage, surface harm, unwanted impact — a CGI advertising approach lets you prove it through a demonstration that would be impossible to stage in real life.

ABOUT US

HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
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Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
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‍When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.

Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.

Brand Awareness CGI Campaign

Mitas Granterra

Automotive, Italy

Automotive CGI Advertising for Agricultural Tire Brand — Italy

THE CONCEPT

Why it worked

When to use CGI like this