Pre-Event FOOH Campaign

Mitas. Granterra

Automotive, Italy

CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
THE CONCEPT
For this pre-event FOOH CGI campaign, we visualized perfect traction through a simple but striking moment: a Mitas Agri tire drops onto a vehicle and instantly grips the surface without slipping, allowing the car to move at speed. The scene translates a technical product feature into a clear visual metaphor — demonstrating control, stability, and performance for the agriculture industry audience.

ABOUT US

HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.