Pre-Event Campaign
Mitas. Granterra
Automotive, Italy
For Mitas, we created a pre-event CGI FOOH campaign that communicates the brand's core product feature — perfect traction on any surface — through a single, precise visual moment timed to land ahead of a key agricultural industry event.
Simplicity is the concept's greatest strength. One tire, one surface, one moment of contact — and the product's entire value proposition is communicated. The immediacy of the grip sequence means the message lands in the first second and stays. For a pre-event CGI FOOH campaign targeting an agricultural industry audience, a concept this direct and visually legible performs across every platform and every context — from social media shares to event screens.
Pre-event CGI FOOH campaigns built around a single product demonstration moment are highly effective for automotive and agricultural tire brands activating around industry events. If the product has one defining technical benefit — traction, durability, grip, precision — a CGI advertising approach that demonstrates it in a single continuous visual moment creates pre-event content that builds anticipation, communicates the product story, and performs on social media simultaneously.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.