Fashion Brand CGI Campaign

We created a full 3D model of a bus, decorated in the brand's colours and illustrated with a model wearing the brand's dress. The key creative element is a CGI dress added to the bus exterior that flows dynamically in the wind as the vehicle moves — the fabric simulation communicating the lightness, movement, and quality of the material in a way that static imagery or conventional fashion advertising cannot. The CGI video production approach allows the fabric physics to be dialled precisely: the weight of the material, the way it catches air, the movement of each layer — all controlled to highlight the product's core benefit. The result is a fashion CGI advertising concept that combines brand visibility at city scale with a product demonstration built into the visual mechanic itself. The bus becomes a moving billboard and a product film simultaneously, designed for social media CGI sharing and brand awareness campaigns.