Beauty Works Black Friday FOOH — CGI London Street Activation

For Beauty Works' Black Friday campaign, we created a CGI mixed reality FOOH video that takes the brand's promotional moment to city scale — oversized branded shopping bags moving dynamically through the streets of London, turning a seasonal sale into a visual takeover.

Viral CGI FOOH Campaign for Black Friday Beauty Promotion in London

THE CONCEPT

Using real London city footage as the foundation, we seamlessly integrated high-end 3D models of Beauty Works' signature shopping bags into the urban environment. Enlarged to building scale and animated to move through the streets, the bags transform London into a living showcase of the Black Friday promotion. To reinforce the pseudo-realistic FOOH effect, CGI visuals were integrated into a real billboard placement — making the campaign feel like it had genuinely taken over the city's advertising infrastructure. The concept communicates the scale and excitement of the Black Friday moment without relying on percentage-off graphics or countdown timers. The brand's visual assets — the bags, the branding, the motion — carry the entire promotional message through pure CGI advertising spectacle, designed for viral beauty FOOH sharing on social media.

Link to Video

Why it worked

Scale is the message. Oversized branded shopping bags moving through London communicated promotional excitement through visual language alone — no copy, no discount figures, no conventional retail advertising mechanics. The FOOH format made the content shareable on its own terms, driving organic reach on social media alongside the Black Friday promotional push.

When to use CGI like this

CGI FOOH city-scale activations are highly effective for seasonal retail campaigns — Black Friday, Christmas, major product drops — where the goal is to generate social media attention and organic sharing around a promotional moment. This format works especially well for beauty and fashion brands with strong visual brand assets that can be scaled up and animated into a recognisable city environment.

ABOUT US

HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
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Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
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‍When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.

Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.

Black Friday FOOH Activation

Beauty Works

Beauty, UK

Viral CGI FOOH Campaign for Black Friday Beauty Promotion in London

THE CONCEPT

Why it worked

When to use CGI like this