CGI FOOH Product Launch

In collaboration with leading smart home brand Ecovacs, we developed a bold and playful CGI FOOH video designed to showcase the GOAT's advanced lawn-cutting capabilities. The concept highlights the mower's precision and speed as it glides effortlessly across the grass, creating a perfectly even surface. Set in a vibrant European cityscape with iconic German landmarks in the background, the GOAT takes centre stage. As it completes its task, the freshly cut lawn begins to morph through seamless VFX transitions — the grass rises up and transforms into the silhouette of a dancing human figure. This unexpected, surreal moment grabs attention in high-energy FOOH style, injecting delight and surprise into the scene without a single cut. The dynamic sequence not only demonstrates the GOAT's accuracy and efficiency but also builds anticipation for Ecovacs' Prime Day promotion across European markets. The CGI video production approach allows the grass transformation and the urban environment to be rendered with photorealistic quality, making the product demonstration as cinematic as it is commercially effective.