Ecovacs GOAT FOOH Campaign — CGI Lawn Mower Launch Europe

For the Ecovacs GOAT robotic lawn mower launch ahead of Prime Day across key European markets, we developed a bold CGI and FOOH video that demonstrates the product's precision and speed through a single unexpected reveal — set against iconic German landmarks.

CGI & FOOH Launch Film for Ecovacs GOAT Robotic Lawn Mower — Europe

THE CONCEPT

In collaboration with leading smart home brand Ecovacs, we developed a bold and playful CGI FOOH video designed to showcase the GOAT's advanced lawn-cutting capabilities. The concept highlights the mower's precision and speed as it glides effortlessly across the grass, creating a perfectly even surface. Set in a vibrant European cityscape with iconic German landmarks in the background, the GOAT takes centre stage. As it completes its task, the freshly cut lawn begins to morph through seamless VFX transitions — the grass rises up and transforms into the silhouette of a dancing human figure. This unexpected, surreal moment grabs attention in high-energy FOOH style, injecting delight and surprise into the scene without a single cut. The dynamic sequence not only demonstrates the GOAT's accuracy and efficiency but also builds anticipation for Ecovacs' Prime Day promotion across European markets. The CGI video production approach allows the grass transformation and the urban environment to be rendered with photorealistic quality, making the product demonstration as cinematic as it is commercially effective.

Link to Video

Why it worked

The dancing grass figure works because it recontextualises everything the viewer watched before the reveal — the GOAT's path, its precision, its consistency — as the conditions that made the figure possible. The audience watches it again to see how it was done. For a Prime Day CGI advertising campaign, that kind of rewatch mechanic drives engagement metrics directly. The FOOH European cityscape setting grounds the product in a recognisable market context while giving the concept the visual scale to travel organically on social media

When to use CGI like this

CGI FOOH product launch campaigns are highly effective for consumer electronics brands launching into European markets around high-traffic retail moments — Prime Day, Black Friday, product drops. If the product has a precision or performance feature that can be demonstrated visually, a CGI advertising approach that builds a reveal around that demonstration creates content that performs on social media and drives e-commerce conversion simultaneously.

ABOUT US

HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
‍
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
‍
‍When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.

Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.

CGI FOOH Product Launch

Ecovacs

Electronics, Europe

CGI & FOOH Launch Film for Ecovacs GOAT Robotic Lawn Mower — Europe

THE CONCEPT

Why it worked

When to use CGI like this