Ecovacs Ozmo Roller

Ecovacs

Electronics, Europe

CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
THE CONCEPT
In collaboration with leading smart home brand Ecovacs, we developed a bold and playful CGI/FOOH video that highlights the Ozmo Roller’s powerful mopping capabilities. The concept tapped into a relatable urban problem—pigeons leaving messes on outdoor surfaces. We brought the Ozmo Roller to life as it wakes up and rolls out into a city space, tackling stubborn dirt and restoring pristine cleanliness with ease. The dynamic sequence emphasized the product’s ability to handle even the toughest cleaning challenges while building anticipation for its Prime Day promotion.

ABOUT US

HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.