City Clean CGI Campaign
Ecovacs
Electronics, Europe
For the Ecovacs Ozmo Roller Prime Day launch, we created a bold CGI FOOH video that demonstrates the robot mop's cleaning power through the most relatable urban problem possible: pigeons, and everything they leave behind.
Pigeons are a universally recognised urban frustration — which makes the Ozmo Roller's arrival feel immediately satisfying. The concept works because it gives the product a problem worthy of its capability, and then shows it solving that problem with effortless precision. For a Prime Day CGI FOOH campaign targeting European social media audiences, a concept this direct and visually legible drives both organic sharing and purchase intent — the product demonstration and the entertainment value are the same thing.
CGI FOOH product launch campaigns built around relatable urban problems are highly effective for smart home and consumer electronics brands launching mopping, cleaning, or home maintenance products in European markets around high-traffic retail moments. If the product's key benefit is cleaning power or stain removal, a CGI advertising approach that stages the demonstration in a real urban environment — at city scale, against a problem the audience immediately recognises — communicates the product capability memorably and creates content that performs on social media and drives Prime Day e-commerce conversion simultaneously.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.