Product Launch Campaign

Ecovsacs

Electronics, Europe

CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
THE CONCEPT
Inspired by Formula 1, this CGI campaign reimagines the X11 as a high-performance machine. As the robot starts cleaning, the room transforms into a futuristic pit lane — lights flare, reflections sharpen, and motion builds. The Plank X1 races through its environment with precision and power, turning cleaning into a high-speed experience. The visuals merge premium design and motorsport aestheticsshowcasing Ecovacs’ innovation and performance-driven spirit.

ABOUT US

HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.