F1 CGI Product Launch
Ecovsacs
Electronics, Europe
For the Ecovacs X11 product launch, we created a full CGI campaign inspired by Formula 1 — transforming a domestic cleaning moment into a high-performance visual experience that communicates the robot's speed, precision, and innovation in a single cinematic sequence.
Formula 1 is one of the most powerful visual shorthand systems for precision, speed, and engineering excellence — qualities that directly mirror what a premium robot vacuum needs to communicate. By placing the X11 in a CGI F1 environment, the campaign transfers those associations to the product without a single technical specification. For a consumer electronics CGI launch targeting European markets, this approach creates content that is visually distinctive, emotionally engaging, and commercially effective.
Full CGI concept campaigns using visual metaphor from high-performance environments — motorsport, aviation, architecture — are highly effective for consumer electronics brands that need to communicate precision, speed, or innovation as their core product differentiator. If the product's key benefit is performance rather than features, a CGI advertising approach that places it in a world already associated with that quality communicates the brand message instantly and memorably.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.