Emirates NBD Domino from Cards

Emirates NBD

Banking, UAE

CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
THE CONCEPT
For Emirates NBD, we created CGI story to ring in the New Year 2025. The concept revolves around a giant domino effect, where large credit cards fall one by one onto a massive POS terminal. As the final card falls, it triggers an incredible chain reaction, leading to the fireworks on the Burj Khalifa. This dynamic sequence symbolizes the power of seamless transactions and the excitement of a prosperous new year, blending technology, celebration, and iconic landmarks in a truly magical moment.

ABOUT US

HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.