New Year Domino Campaign
Emirates NBD
Banking, UAE
For Emirates NBD's New Year 2025 campaign, we created a CGI video built around a single chain reaction — oversized credit cards falling in sequence toward a POS terminal, ending with fireworks over the Burj Khalifa.
The domino mechanic is one of the most effective formats in CGI advertising for building anticipation — each falling card creates the expectation of the next, keeping the viewer engaged through to the finale. By connecting the chain reaction to the Burj Khalifa fireworks, the campaign ties the brand's product directly to Dubai's most iconic New Year moment, creating emotional resonance and shareability simultaneously. For a banking brand, turning credit cards into the trigger for a city-scale celebration communicates the brand's role in the moments that matter.
CGI seasonal campaigns using chain reaction or domino mechanics are highly effective for banking and finance brands that want to connect their products to a cultural or calendar moment in a visually spectacular way. If the brand needs to communicate transaction seamlessness, financial momentum, or year-end celebration, a CGI FOOH approach that builds a chain reaction around the product creates content that is inherently watchable and designed for social media sharing in UAE and Gulf markets.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.