New Year Domino Campaign
Emirates NBD
Banking, UAE
The domino mechanic is one of the most effective formats in CGI advertising for building anticipation — each falling card creates the expectation of the next, keeping the viewer engaged through to the finale. By connecting the chain reaction to the Burj Khalifa fireworks, the campaign ties the brand's product directly to Dubai's most iconic New Year moment, creating emotional resonance and shareability simultaneously. For a banking brand, turning credit cards into the trigger for a city-scale celebration communicates the brand's role in the moments that matter.
CGI seasonal campaigns using chain reaction or domino mechanics are highly effective for banking and finance brands that want to connect their products to a cultural or calendar moment in a visually spectacular way. If the brand needs to communicate transaction seamlessness, financial momentum, or year-end celebration, a CGI FOOH approach that builds a chain reaction around the product creates content that is inherently watchable and designed for social media sharing in UAE and Gulf markets.
HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.