Eidiya CGI Campaign
Emirates NBD
Banking, UAE
Transforming an ATM — a functional, transactional object — into a source of celebration and generosity is a creative reframe that makes the brand's role in the Eid tradition feel human and warm rather than commercial. The spinning and releasing mechanic is inherently dynamic and watchable, making the content well-suited for social media CGI campaigns targeting UAE and Gulf audiences during the Eid period.
CGI seasonal campaigns built around cultural traditions are highly effective for banking and finance brands operating in markets where those traditions carry strong emotional weight. If the brand has a product or service that connects naturally to a gifting, celebration, or generosity moment — Eid, Diwali, New Year — CGI advertising allows that connection to be made visually and at a scale that generates organic reach across social media in UAE and Gulf markets.
HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.