Eidiya CGI Campaign
Emirates NBD
Banking, UAE
For Emirates NBD, we created a CGI and VFX video to celebrate Eidiya — the tradition of gifting money during Eid — bringing the spirit of generosity and joy to life through a single, exuberant visual moment.
Transforming an ATM — a functional, transactional object — into a source of celebration and generosity is a creative reframe that makes the brand's role in the Eid tradition feel human and warm rather than commercial. The spinning and releasing mechanic is inherently dynamic and watchable, making the content well-suited for social media CGI campaigns targeting UAE and Gulf audiences during the Eid period.
CGI seasonal campaigns built around cultural traditions are highly effective for banking and finance brands operating in markets where those traditions carry strong emotional weight. If the brand has a product or service that connects naturally to a gifting, celebration, or generosity moment — Eid, Diwali, New Year — CGI advertising allows that connection to be made visually and at a scale that generates organic reach across social media in UAE and Gulf markets.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.