Credit Card Christmas Tree
Emirates NBD
Finance, UAE
For Emirates NBD's second New Year 2025 campaign, we created a CGI concept that transforms the bank's signature credit cards into a magical festive installation — a glowing, spinning tree that captures the spirit of celebration and prosperity.
Two New Year campaigns with two completely different emotional registers — one explosive and climactic, one atmospheric and elegant — allowed Emirates NBD to speak to different audience moments across the same holiday period. The credit card tree works because it takes a product the audience interacts with daily and makes it beautiful, creating an emotional association between the brand and the feeling of celebration and abundance that the New Year represents.
CGI seasonal campaigns built around product transformation — turning everyday brand assets into festive visual objects — are highly effective for banking and finance brands that want to participate in holiday moments in a way that feels brand-coherent rather than generic. If the brand has strong visual assets (cards, logos, products) that can be reimagined as seasonal installations, CGI advertising creates content that is both on-brand and emotionally resonant for UAE and Gulf social media audiences.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.