Credit Card Christmas Tree
Emirates NBD
Finance, UAE
Two New Year campaigns with two completely different emotional registers — one explosive and climactic, one atmospheric and elegant — allowed Emirates NBD to speak to different audience moments across the same holiday period. The credit card tree works because it takes a product the audience interacts with daily and makes it beautiful, creating an emotional association between the brand and the feeling of celebration and abundance that the New Year represents.
CGI seasonal campaigns built around product transformation — turning everyday brand assets into festive visual objects — are highly effective for banking and finance brands that want to participate in holiday moments in a way that feels brand-coherent rather than generic. If the brand has strong visual assets (cards, logos, products) that can be reimagined as seasonal installations, CGI advertising creates content that is both on-brand and emotionally resonant for UAE and Gulf social media audiences.
HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.