CGI Sports Event Announcement
Rapid Peaks
Automotive/Sports, Germany
Created in collaboration with Rapid Peaks, this CGI FOOH event announcement uses one of the most dramatically satisfying mechanics in visual communication: the reveal — a landmark venue concealed, then uncovered in a single moment triggered by sport itself.
Concealment followed by reveal is one of the most effective storytelling mechanics in advertising — it creates anticipation, holds attention, and delivers a payoff that feels earned. By using a ball strike as the trigger, the concept ties the reveal directly to the sporting event being announced, making the medium and the message inseparable. For a sports event announcement in a FOOH format, this approach creates content that is simultaneously cinematic, shareable, and commercially effective.
CGI FOOH fabric reveal campaigns are highly effective for sports events, brand launches, and cultural activations where a dramatic reveal moment is the centrepiece of the announcement strategy. If the event has a distinctive venue and a strong visual identity, a CGI advertising approach that conceals and then reveals that venue through a single continuous sequence creates announcement content that generates anticipation, social sharing, and brand association simultaneously.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.