Event & Experience Campaign

BMW

Automotive, Germany

CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
THE CONCEPT
In collaboration with Top German sports marketing agency Rapid Peaks GmbH, we created a stunning CGI/FOOH announcement video. The video opens with a prominent architectural landmark completely veiled in a flowing, fabric-like structure. As a significant visual cue (e.g., a ball hitting its mark), the cloth cascades away, dramatically revealing the venue in full motion - a powerful visual metaphor for the exciting start of something big.

ABOUT US

HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.