CGI Event Announcement
Rapid Peaks
Automotive, Germany
Created in collaboration with Rapid Peaks, this CGI event announcement film uses the transformation of an interior space as its storytelling mechanism — communicating the scale and energy of an upcoming event through the environment itself.
An interior transformation that happens without a cut keeps the audience watching — the continuous nature of the sequence creates engagement through the question of what comes next. By making the environment itself the announcement, the concept communicates event energy through atmosphere and visual change rather than information, which lands emotionally before it lands rationally.
CGI interior transformation films are highly effective for event announcements where the goal is to communicate atmosphere, prestige, and energy before disclosing event details. If the event has a strong visual identity and a venue with distinctive architectural qualities, a CGI approach that transforms that environment in a single continuous shot creates announcement content that is cinematic, brand-coherent, and designed for social media sharing.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.