FOOH Activation

Vitamasques x Target

Beauty, USA

CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
THE CONCEPT
For Valentine’s Day, Vitamasques teamed up with Target, and we created a CGI video to highlight the exclusive availability of their lip balms in-store. At the heart of the concept stands a grand Cupid statue. As the arrow is released, it strikes the Target logo, igniting a transformation. The storefront facade unfolds like a doorway, revealing a wave of Vitamasques lip balms levitating into the air, accompanied by Target’s signature heart. The sequence is dynamic and filled with the spirit of Valentine’s Day, making it clear—Vitamasques lip balms are now at Target.

ABOUT US

HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.