CGI Showroom Opening Campaign

To mark the showroom opening and communicate the breadth and quality of Royal Furniture's collection, we built the concept around two connected visual ideas. First, a CGI conveyor belt runs across the building's real facade, showcasing a sequence of furniture pieces — sofas, chairs, tables — moving past the audience in a continuous display that communicates product variety and brand scale. Second, to emphasise the opening moment and add a festive dimension to the launch, a giant branded gift box is placed at the centre of the facade. The box opens to reveal a sofa inside, surrounded by balloons — a visual metaphor for the showroom itself as a gift to the city. The FOOH mixed reality format composites the CGI conveyor belt and gift box onto real footage of the building, creating the fake out-of-home effect that makes the activation look like it genuinely happened at the location and drives social sharing across UAE audiences.