FOOH Activation

For the Mubadala Abu Dhabi Open, we crafted a CGI video that seamlessly connects the city’s energy with the passion of the game. The story follows a tennis ball as it travels through three Abu Dhabi locations. Each scene represents a different facet of the city’s vibrance—innovation, heritage, and sport. As the journey unfolds, the ball becomes a symbol of motion, excitement, and anticipation, drawing the audience into the heart of the tournament. Finally, the ball lands on the floating tennis court, setting the stage for an unforgettable sporting spectacle. This seamless transition from city to court mirrors the essence of the Mubadala Abu Dhabi Open—where world-class competition meets the soul of Abu Dhabi.