City Journey CGI Campaign
Mubadala Open
Sports, UAE
A single object travelling through multiple locations is one of the most effective narrative mechanics in CGI advertising — it creates continuity, builds anticipation, and gives the audience a reason to keep watching. By choosing a tennis ball as the thread and Abu Dhabi's most distinctive environments as the stages, the concept communicates the tournament's identity — precision, culture, ambition — through the journey itself rather than through conventional event promotion.
CGI FOOH city journey campaigns are highly effective for sports events, tournaments, and cultural activations that want to connect their identity to the city hosting them. If the event has a strong geographic and cultural anchor, a CGI video production approach that moves through the city's defining spaces creates content that builds pride, anticipation, and social sharing simultaneously — making the announcement feel like an event in itself.
HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.