Brand Awareness Campaign

Philips

Electronics, Saudi Arabia

CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
THE CONCEPT
For the launch of Philips IPL in Saudi Arabia, we collaborated with Magnon Solutions to create CGI campaign that blends innovation, beauty, and the iconic landscapes of Riyadh. The story begins high above the city, with a helicopter carrying a sleek pink box. As the box reaches its second location, positioned against the Riyadh’s famous location, revealing the Philips IPL device in all its elegance.

ABOUT US

HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.