Permanent Holiday Launch Campaign

To introduce the new development, the campaign focused on the emotional transition from everyday life to a permanent holiday mindset. Influencers were invited to amplify the launch and embody the idea of arrival — not for a trip, but for a new way of living. The shoot took place in a regular location, which we elevated through CGI and VFX. We cleaned up the environment, replaced signage, and added an airport taxi in CGI to create the feeling of an airport arrival. The character appears with a large suitcase — a visual metaphor for moving in rather than checking in. To achieve a realistic execution and natural interaction between the influencer and the CGI luggage handle, we created a physical prototype handle during production. This prototype was later seamlessly replaced in post-production with the final luggage handle design, reinforcing the idea of relocation and long-term stay. The final CGI advertising visuals sell not a product, but a destination and a promise: arriving once, and never needing to leave. The mixed reality FOOH approach allows the airport environment to be built around a real influencer performance, creating content that feels authentic and aspirational simultaneously — designed for social media sharing and pre-sale audience targeting in the luxury UAE real estate market.