DAMAC Islands 2 Pre-Sale CGI Launch — Permanent Holiday FOOH

For the pre-sale launch of DAMAC Islands 2, we created a CGI and FOOH influencer campaign built around a single emotional idea: this is not a holiday you return from. The campaign introduces the Permanent Holiday concept through the visual language of arrival — reframed as relocation.

CGI & FOOH Influencer Campaign for Luxury Island Development Pre-Sale — Dubai

THE CONCEPT

To introduce the new development, the campaign focused on the emotional transition from everyday life to a permanent holiday mindset. Influencers were invited to amplify the launch and embody the idea of arrival — not for a trip, but for a new way of living. The shoot took place in a regular location, which we elevated through CGI and VFX. We cleaned up the environment, replaced signage, and added an airport taxi in CGI to create the feeling of an airport arrival. The character appears with a large suitcase — a visual metaphor for moving in rather than checking in. To achieve a realistic execution and natural interaction between the influencer and the CGI luggage handle, we created a physical prototype handle during production. This prototype was later seamlessly replaced in post-production with the final luggage handle design, reinforcing the idea of relocation and long-term stay. The final CGI advertising visuals sell not a product, but a destination and a promise: arriving once, and never needing to leave. The mixed reality FOOH approach allows the airport environment to be built around a real influencer performance, creating content that feels authentic and aspirational simultaneously — designed for social media sharing and pre-sale audience targeting in the luxury UAE real estate market.

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Why it worked

The suitcase as a moving-in metaphor rather than a holiday bag is a single creative decision that reframes the entire concept. The audience understands immediately that this isn't a vacation — it's a life change. By building that understanding through visual language rather than copy, the campaign communicates the Permanent Holiday proposition in a way that lands emotionally before it lands rationally. For a luxury real estate pre-sale CGI campaign, that emotional landing is the conversion trigger.

When to use CGI like this

CGI mixed reality FOOH campaigns with influencer integration are highly effective for luxury real estate developments launching at pre-sale stage in the UAE, where the goal is to sell a lifestyle concept before a physical product exists. If the development's brand promise is emotional — a new way of living, a permanent state of wellbeing, a complete lifestyle shift — a CGI advertising approach that dramatises the emotional transition creates content that performs on social media and builds the audience the sales team needs.

ABOUT US

HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
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Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
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‍When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.

Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.

Permanent Holiday Launch Campaign

DAMAC Islands 2

Real Estate, UAE

CGI & FOOH Influencer Campaign for Luxury Island Development Pre-Sale — Dubai

THE CONCEPT

Why it worked

When to use CGI like this