Zain Game CGI FOOH Campaign — Gaming Store Facade Activation UAE

For Zain Game, we created a CGI FOOH video in collaboration with Modeliaco Production from Jordan — transforming the brand's store facade into a vibrant, immersive gaming-themed display that brings the energy of gaming to the physical retail environment.

CGI FOOH Retail Activation for Gaming Brand — UAE

THE CONCEPT

Created in collaboration with Modeliaco Production from Jordan, the concept transforms Zain's store facade into a vibrant gaming-themed display that communicates the brand's identity through the visual language of gaming itself. Realistic CGI textures, dynamic reflections, and high-energy lighting bring the gaming elements to life across the building's surface — emphasising interactivity, excitement, and the immersive quality of the gaming experience the brand offers. The FOOH mixed reality format composites the CGI gaming display onto the real store environment, creating the fake out-of-home effect that makes the activation look like it genuinely happened at the location. The concept works because it speaks the audience's language: gamers respond to the visual codes of their world — neon, motion, depth, interactivity — and seeing those codes applied to a real retail space makes the brand feel relevant, exciting, and worth visiting. For CGI advertising targeting UAE gaming and electronics audiences, the facade transformation format creates social media content that drives both online brand awareness and in-store footfall.

Link to Video

Why it worked

Transforming a retail facade into the visual world of gaming communicates brand identity without a single product shown. The audience understands what Zain Game is about from the aesthetic alone — energy, interactivity, immersion. The CGI FOOH format makes that communication happen at city scale and in a shareable format, turning a retail location into a piece of content that travels beyond the store's immediate geography.

When to use CGI like this

CGI FOOH facade transformation campaigns are highly effective for gaming, electronics, and entertainment retail brands in the UAE that want to communicate brand identity and drive in-store traffic through social media content. If the brand has a strong visual identity rooted in a specific world — gaming, sport, music, technology — a CGI advertising approach that applies that visual world to the real store facade creates an activation that is simultaneously a brand statement and a viral content moment.

ABOUT US

HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
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Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
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‍When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.

Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.

CGI Gaming Activation

Zain Game

Electronics, UAE

CGI FOOH Retail Activation for Gaming Brand — UAE

THE CONCEPT

Why it worked

When to use CGI like this