Sports Cup CGI Event Campaign
Sobha SPL
Development, UAE
For Sobha SPL, we created a dynamic CGI video to announce an exclusive partner sports event — a multi-sport cup spanning football, padel, and tennis — through a collision of balls, reflections, and a trophy reveal set against the Dubai skyline.
Three sports represented by three balls converging into a single trophy is a concept that communicates the multi-sport format of the event instantly and elegantly — no schedule, no list, no text overlay needed. The collision and trophy emergence sequence is inherently climactic, making the video watchable in full and shareable as a standalone piece of content. For a real estate brand hosting a partner sports activation in Dubai, a CGI mixed reality approach creates event announcement content that communicates prestige, excitement, and brand scale simultaneously.
CGI mixed reality event announcement campaigns are highly effective for real estate developers, financial institutions, and corporate brands hosting partner or client sports events in the UAE and Gulf markets. If the event involves multiple sports or disciplines, a CGI advertising approach that visualises their convergence into a single trophy moment communicates the event's scope and prestige in a format designed for social media sharing and partner engagement.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.