Event Campaign

Sobha Limited

Development, UAE

CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
THE CONCEPT
For Sobha SPL, we created a dynamic CGI video to announce the upcoming sports event for partners. Set against the backdrop of the Sobha building and Museum of Future in Dubai, the scene bursts to life as vibrant balls from football, padel, and tennis soar through the air and bouncing in a mesmerizing simulation. The balls collide mid-air, shattering into a cascade of reflections that merge into one another — until, from the ground, a shining trophy emerges. This visual metaphor captures the spirit of competition and celebration at the Sobha Sports Event.

ABOUT US

HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.