CGI City Animals Campaign
tourism, Dubai
A CGI tourism activation built on a single unexpected idea: what if Dubai's most iconic urban spaces were shared with the world's most exotic animals? The result is a series of surreal, scroll-stopping moments that capture the city's energy through the lens of the impossible.
Animals in unexpected urban settings are inherently scroll-stopping — the audience pauses because they're not sure what they're seeing, and then shares because what they saw was delightful. By choosing Dubai Marina as the setting, the concept anchors the surprise in one of the city's most recognisable and aspirational environments, making the content relevant to the tourism brand while giving the visual moment the scale it needs to perform on social media and TikTok.
CGI FOOH campaigns using unexpected juxtaposition — animals in cities, nature in architecture, fantasy in reality — are highly effective for tourism boards, city brands, and hospitality brands that want to communicate a destination's personality and energy through viral social media content. If the brand needs to create content that generates organic reach, international shareability, and emotional engagement without a conventional promotional format, a CGI mixed reality concept built around visual surprise creates content that does all three simultaneously.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.