CGI Real Estate Advertising
Dugasta
Real Estate, UAE
For the Terra Towers launch by Dugasta, we created a CGI FOOH video that turns the developer's key selling points into a dynamic architectural spectacle — a rotating building that reveals the brand's core USPs as it turns.
The rotating building mechanic solves a common real estate advertising problem: how to communicate multiple USPs without creating a list. By building the messaging into the architecture itself, each point lands as part of a visual experience rather than a bullet point. The CGI format gives the developer a cinematic asset at pre-build stage, when no physical structure yet exists to film.
CGI FOOH campaigns are highly effective for real estate developers launching in competitive markets where differentiation at the pre-sale stage is critical. If the project has multiple strong USPs that need to be communicated before the building exists, a CGI video production approach creates launch content that is both visually distinctive and commercially effective.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.