Emirates NBD Diwali CGI Dubai Campaign

For Emirates NBD, one of the UAE's leading banks, we created a CGI video to mark Diwali — transforming the bank's iconic headquarters into a living, light-filled celebration of the festival of lights.

CGI Building Transformation for Emirates NBD Diwali — Duba

THE CONCEPT

For Emirates NBD, a leading bank in the UAE, we crafted a CGI video to mark Diwali that places the brand's physical presence at the centre of the celebration. The concept focuses on the bank's iconic headquarters building, transforming it through CGI into a striking light-filled installation. The building gradually illuminates with vibrant lights and festive designs — colours, patterns, and decorative elements building in sequence to capture the spirit and energy of Diwali in a single continuous visual. The CGI advertising approach allows the transformation to be designed and controlled at a level that a real light installation could not achieve — the timing of each illumination, the richness of each colour, and the precision of each festive pattern are all built in CGI to create the most visually powerful version of the concept. The result is a seasonal FOOH campaign that connects Emirates NBD to one of the UAE's most celebrated cultural moments through the language of spectacle — placing the bank's building at the heart of the festival rather than on the periphery of it.

Link to Video

Why it worked

Transforming a brand's own headquarters into the centrepiece of a cultural celebration is one of the most powerful mechanics in seasonal CGI advertising — it communicates belonging and cultural participation rather than conventional brand messaging. For a banking brand in the UAE, connecting with Diwali through a building transformation creates emotional resonance with the South Asian community while generating shareable content that travels far beyond the brand's own channels.

When to use CGI like this

CGI building transformation campaigns are highly effective for banking, finance, and corporate brands that want to mark cultural or seasonal moments in a visually distinctive way. If the brand has a recognisable physical presence — a landmark building, an iconic facade — CGI advertising can transform that asset into a seasonal activation without the cost or logistics of a physical installation, creating content that performs on social media and reinforces cultural connection simultaneously.

ABOUT US

HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
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Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
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‍When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.

Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.

Diwali CGI Campaign

Emirates NBD

Banking, UAE

CGI Building Transformation for Emirates NBD Diwali — Duba

THE CONCEPT

Why it worked

When to use CGI like this