Floating CGI FOOH Campaign
fashion
For this fashion sneaker campaign, we created a CGI FOOH video built around a single visual truth: these shoes are so light, they float. The concept demonstrates the product's key quality through a moment of levitation — and hides the campaign's deeper message in plain sight.
Levitation is one of the most effective visual metaphors for lightness in fashion and footwear advertising — it communicates the product quality instantly and memorably without a single technical claim. The easter eggs add a rewatchability dimension that drives engagement metrics and creates community conversation around the collection, extending the campaign's social media reach beyond the initial post. For a fashion brand launching a new sneaker collection, a CGI FOOH approach that makes the product physically defy gravity is both product demonstration and viral content moment.
CGI FOOH levitation campaigns are highly effective for fashion and footwear brands launching collections where lightness, comfort, or freedom of movement is the core product differentiator. If the brand wants to communicate a physical quality — how the shoe feels, not just how it looks — a CGI advertising approach that makes that quality visible through a surreal visual moment creates content that performs on social media and communicates the product story without a word of copy.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.