Riyadh CGI Launch Campaign
Philips
Electronics, Saudi Arabia
For the launch of Philips IPL in Saudi Arabia, we collaborated with Magnon Solutions to create a CGI campaign that frames the product's arrival as a cinematic event — a helicopter delivery against the iconic skyline of Riyadh.
A helicopter delivery positions the product as something worth transporting with ceremony — communicating premium value before the device is even visible. By placing the reveal against a recognisable Riyadh landmark, the campaign grounds the launch in the Saudi market specifically, making the content feel locally relevant and culturally placed rather than generic. For a beauty electronics brand entering a new market, a CGI FOOH approach that frames the product arrival as a city-scale event creates launch content that travels on social media and builds brand awareness simultaneously.
CGI product launch campaigns using aerial delivery or city-scale reveal mechanics are highly effective for beauty electronics and premium consumer goods brands entering new markets in the Middle East. If the brand needs to communicate premium positioning and market entry simultaneously, a CGI advertising approach that frames the product's arrival as a visual event — helicopter, reveal, landmark — creates content that is both commercially effective and inherently shareable in Saudi Arabia and Gulf markets.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.