CGI Brand Activation Campaign
Beauty Works
Beauty, UK
Associating the brand with Harrods through a CGI FOOH arrival gave the campaign immediate luxury credibility. The oversized delivery convoy is inherently scroll-stopping — the audience pauses to work out whether what they're seeing is real, which is the core mechanic of effective fake out-of-home advertising. The concept travelled organically on social media precisely because it looked like it had actually happened.
CGI FOOH brand arrival campaigns are highly effective when a beauty or luxury brand is entering a prestigious retail environment and needs launch content that communicates the prestige of the location. This format creates viral advertising content that works independently of physical access to the venue — ideal for Harrods, Selfridges, or any iconic retail destination.
HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.