CGI Brand Activation Campaign
Beauty Works
Beauty, UK
For the Beauty Works launch at Harrods, we created a CGI video that frames the brand's arrival at London's most iconic luxury destination as a grand cinematic event — elegant, oversized, and built for social sharing
Associating the brand with Harrods through a CGI FOOH arrival gave the campaign immediate luxury credibility. The oversized delivery convoy is inherently scroll-stopping — the audience pauses to work out whether what they're seeing is real, which is the core mechanic of effective fake out-of-home advertising. The concept travelled organically on social media precisely because it looked like it had actually happened.
CGI FOOH brand arrival campaigns are highly effective when a beauty or luxury brand is entering a prestigious retail environment and needs launch content that communicates the prestige of the location. This format creates viral advertising content that works independently of physical access to the venue — ideal for Harrods, Selfridges, or any iconic retail destination.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.