Floating Pitch CGI Campaign
Damac Properties
Development, UAE
For the launch of DAMAC Riverside 2, we created a CGI video that places sport at the centre of waterfront living — a floating football pitch on the water, seamlessly integrated into the Dubai skyline, where technology, luxury, and the energy of the game converge.
The goal-and-reveal mechanic keeps the audience engaged through to the moment the full environment is disclosed — the goal scores, the camera pulls back, and the world of Riverside 2 opens up. By making sport the entry point into a luxury waterfront lifestyle story, the concept communicates the development's energy and ambition through action rather than architecture, which lands emotionally before it lands rationally. For a luxury real estate CGI launch in Dubai, that emotional landing is the conversion trigger.
CGI lifestyle launch campaigns built around a sport or activity reveal are highly effective for luxury waterfront and resort-style developments where the brand promise is an active, experiential way of living rather than a conventional residential proposition. If the development has a distinctive natural feature — water, a canal, a beachfront — CGI video production that makes that feature the stage for human activity communicates the lifestyle to the right buyer before the building exists.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.