City Journey CGI Campaign
Mubadala Open
Sports, UAE
For the Mubadala Abu Dhabi Open 2024, we crafted a CGI video that connects the energy and identity of Abu Dhabi to the passion of world-class tennis — using a single tennis ball as the thread that ties the city to the court.
A single object travelling through multiple locations is one of the most effective narrative mechanics in CGI advertising — it creates continuity, builds anticipation, and gives the audience a reason to keep watching. By choosing a tennis ball as the thread and Abu Dhabi's most distinctive environments as the stages, the concept communicates the tournament's identity — precision, culture, ambition — through the journey itself rather than through conventional event promotion.
CGI FOOH city journey campaigns are highly effective for sports events, tournaments, and cultural activations that want to connect their identity to the city hosting them. If the event has a strong geographic and cultural anchor, a CGI video production approach that moves through the city's defining spaces creates content that builds pride, anticipation, and social sharing simultaneously — making the announcement feel like an event in itself.
ABOUT US
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.