CGI City Attraction Campaign
NayamSleep
Manufacture, UAE
Showing the effect of the product rather than the product itself is one of the most effective mechanics in CGI advertising for categories where the benefit is experiential rather than visible. By showing people sleeping so deeply they've been transported into the city, the concept makes NayamSleep's promise feel tangible and aspirational simultaneously. For a mattress brand in the UAE market, FOOH CGI advertising creates shareability and brand recall that conventional product photography cannot achieve.
CGI FOOH city-scale activation campaigns are highly effective for home and lifestyle brands in the UAE where the product benefit is experiential — sleep quality, comfort, relaxation, wellness. If the brand's differentiator is how the product makes you feel rather than what it is made of, a CGI advertising approach that dramatises the feeling at city scale communicates that benefit instantly and creates content designed for social media virality in UAE and Gulf markets.
HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.
Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.