For the launch of the BeautyWorks x Huda Beauty Barely There Bangs, we created a CGI Mixed Reality video to bring the product to life in an unexpected way. Using real footage of Selfridges as the backdrop, we seamlessly integrated a model’s visual and created in CG the barely-there fringe. Through mechanism, the bangs appear instantly, transforming the look in a “before-and-after” effect. The video highlights the beauty of the new product, engaging viewers to seek it out in London.