CREATIVE IDEA
For Valentine’s Day, Vitamasques teamed up with Target, and we created a CGI video to highlight the exclusive availability of their lip balms in-store. At the heart of the concept stands a grand Cupid statue. As the arrow is released, it strikes the Target logo, igniting a transformation. The storefront facade unfolds like a doorway, revealing a wave of Vitamasques lip balms levitating into the air, accompanied by Target’s signature heart. The sequence is dynamic and filled with the spirit of Valentine’s Day, making it clear—Vitamasques lip balms are now at Target.
