Created with Rapid Peaks agency. The concept was developed as a full CGI video to mark the launch moment of the season through the introduction of a new car model. The vehicle moves smoothly across a snowy landscape and controlled motion. As the car drives forward, it leaves behind unusual traces in the snow. At first, they appear abstract and unintentional. In the final reveal, the camera pulls back to show that the tire tracks form a clear message on the snow — “Happy Season.”