FOOH Product Launch

Using real footage of Selfridges as the backdrop, we seamlessly integrated a model into the scene and created the Barely There Bangs entirely in CGI. Through a precisely timed CGI mechanism, the fringe appears instantly — a clean, believable before-and-after transformation happening in a single uninterrupted shot. The bangs materialise as if placed by the city itself, turning a product demonstration into a visual event on one of London's most recognisable retail streets. The FOOH mixed reality format places the launch at flagship scale without requiring a physical installation, giving the campaign the presence of a major outdoor advertising moment at a fraction of the production cost. The result highlights the beauty of the new product and drives audiences to seek it out in London.