POST-SEASON GREETING

BMW

Automotive, Germany

CGI
VFX
FOOH
AI
CGI
VFX
FOOH
AI
CGI
VFX
FOOH
AI
CGI
VFX
FOOH
AI
CGI
VFX
FOOH
AI
CGI
VFX
FOOH
AI
THE CONCEPT
A fully CGI season-end greeting where the new BMW model drives across snow, revealing the message “Danke,” marking the close of the winter sports.

ABOUT US

HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.